Who We Are
Established in 2008, Masaki General Trading LLC commenced operations in the UAE as a sister concern to Maraei Trading Establishment based out of Saudi Arabia. Founded by an able team of entrepreneursholding more than three decades of regional market experience, it comes as no surprise that Masaki surged to the top with its ownflagship Electronics and White Goods brand- FastTrack, within a year.
FastTrack’s instant success set the pitch for Masaki’s first step in diversifying the portfolio. Having had considerable exposure to Perfumery retailing in other GCC markets, our next obvious step was to venture into creating a broadly marketable Perfume brand called Habibi. Manufactured in the USA, Habibi Perfumes are being widely distributed and marketed by Masaki across all major retail shelves in the UAE.
As a spinoff of our successful Electronics/ White goods line, the FT brand was introduced to streamline our focus into Consumer Electronics. FT caters to the most volatile demands form the ever-evolving Consumer Electronics industry. FT products are competitively priced with a view to enhance reachability into the most price sensitive consumer segments.
Masaki’s recent tie-up with Gigabyte Technologies (Taiwan) is a game changer to say the least. Establishing an alliance with the Motherboard and Graphic Card manufacturing giant- Gigabyte Technologies, Masaki is making a strong statement in Consumer- IT segment. With the introduction of the ultra-powerful Gigabyte Gaming laptop range, we have been successful in giving a head start to this remarkable brand in the UAE.
The success of Habeebi Perfumes has brought Masaki to another great partnership. We have signed an MOU to be the distributors for the popular Indian brand “Layer’r Shot”. They are specialized in no-gas deodorants. Layer’r are working on many innovative products and are poised to be amongst the top brands of India if not already within a short span of time.
Fast Track is working on creating a broader portfolio in the home appliances category and has added various new innovative products.